Sponsoring Programmes
Sponsored Development Programmes for Health Service Staff – gaining access and kudos
We hold a unique position of being the foremost provider of leadership, management & personal development courses for the NHS, simply because we make an enormous practical difference. Demand is only tempered by budgets and this area is held in high esteem by the physicians we assist. You can benefit from these programmes and solve to very real challenges currently facing industry:
- Finding a unique, value-adding offering that the health service will not want to see dwindle
- Gaining greater access to physicians who are becoming more and more difficult to reach
We have a proposal…
An Example Solution
The Challenge
XPharma holds third place market share with its innovative diabetes product in a market that is highly competitive. The Sales Team are struggling to see key people in their regions and Marketing are finding it equally difficult to create programmes and market support that truly differentiates them from the competition whilst still remaining firmly within the boundary of being clinical relevant. What’s more, YPharma and ZPharma, their major competitors, are heavy supporters of clinical trials and medical education.
The Solution
We create the XPharma Leadership Development Programme for Clinical Teams in Diabetes. The programme consists of a two-day effective leadership programme with a heavy clinical emphasis, designed to create exceptional, high performance teams. Diabetes teams, through their local XPharma representatives, can access two forms of training:
- An open programme designed for smaller teams
- An in-house programme designed to be run within departments
Each clinical team works closely with their local representative to agree specific objectives that Medicology will deliver on, with XPharma being seen very much in a driving seat position. The programmes are heavily branded XPharma and provide the representatives with unparalleled access to the Diabetes teams in question, strengthened by XPharma highlighting which geographical areas or services to concentrate on. Medicology looks after the full design and implementation of the programme, as well as publicity, using its well-developed, existing communication channels.
The Benefits
It is difficult to imagine quite how valued our leadership, management and personal development programmes are by the people they serve. This means that sponsorship or creation of a joint programme provides industry with opportunities to:
- Stand ahead of the crowd and be truly different
- Genuinely build clinical effectiveness through people effectiveness
- Gain access to difficult markets
- Be truly valued in the marketplace
- Develop greater insight into the mindset of their key target audience
The next steps
We will work with only a few industry leaders in this area, to ensure the continued high value of our programmes. We will not work with sector-competing companies or offer similar programmes to ensure that your programme is perceived in the highest esteem by its target audience.
In the first instance contact Sara Watkin, Medical Director on
or 01332 821263 for a confidential discussion.
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