Medicology: NHS Training Courses

Getting Your Message Across

Using our medical education platform to create deep message delivery

What's the strongest form of marketing message? Simple – where it's encased in a well-formed educational programme that delivers the knowledge necessary to understand the message in the clinical context it concerns.

An example

The Challenge
XPharma wants to achieve better penetration for its new, fast acting lung compound but is finding that access in this competitive field is becoming more and more difficult, with representatives spending less time in front of the people who count.

The Solution
Using a senior clinician with expertise in the field and knowledge of the lung compound, we produce an online learning module on the use of this compound class, entitled ‘Lung Compounds and innovations in speed of action’ which is then released to our extensive, existing database of respiratory clinicians, as well as marketed through a targeted mailing campaign. Clinicians visit the module online, work through the learning programme and finish off by taking a brief questionnaire to check understanding in order to award CPD. The product in question features in the programme whilst also having links through to online adverts and its XPharma website. All activity is monitored and reported to XPharma so that they can see exactly what kind of traffic is passing through their programme over time.

Our Unique Position

Being the leading provider of leadership, management & personal development training to physicians and other health service staff places us in a unique and trusted position. Education from Medicology is recognised as being of exceptionally high quality, as well as clinically and managerial useful. This means that educational programmes delivered through Medicology deliver results and until it’s up to scratch we aren’t prepared to put our name to it.

Equally, our volume of contact at the heart of medicine gives us unique access to a wide range of clinical and non-clinical specialists that we can engage to produce or review learning packages at the highest academic level. We are used to working with them and this creates a smooth and trouble-free route to production of exceptional quality educational pieces.

What can we do?

Each programme is conceived and created with your specific business objectives in mind. There is no right formula, only a right formula for your project. Programmes could include:

Online learning, including MCQ-based assessment
CD ROM-based learning
Hardcopy learning programmes as workbooks or similar
Learning packages developed from a symposia or event

We can produce learning packages in any therapeutic area. We will be perfectly straight about our internal capabilities and any areas we have to out-source.

How do we work?

A typical project might follow the following steps:

Initial, outline brief received from client
Solution proposed by Medicology with a full quotation
Solution revised until acceptance by client and Medicology
Milestones agreed
Medicology produces the first element of the learning programme
Client provides feedback on first stage, in order to better hone our approach to your objectives
Full development is undertaken
Client reviews package and pending any amendments approves package
Packaged released to market at an agreed time, by chosen methodology (-ies)
Response/ uptake monitored and reported to client

Of course there’s no such thing as a typical project in our eyes. Everything gets our full attention with no set formulas, only objectives that need to be met.

The next steps

In the first instance, contact Dean Kellogg on +44 1332 821264 or to initiate an initial discussion with no obligation

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