Mastering Business Development, Partnership Working & Tendering
CPD Points: 5, This is a 1 day Course
Description
Approach the complex world of business development with confidence. insight and impact
Healthcare reform to a market environment creates the necessity to engage in active business development in all its forms. Clearly out of the comfort zone of many clinical teams, it is essential that the right skills and approaches are adopted to maximise opportunities whilst minimising risk. This comprehensive course covers everything from identification of opportunities, through the actual business development process and onwards to tendering. Practical, innovative and designed to give your service the edge in a competitive landscape.
Content
- What is business development from a clinical perspective?
- Understanding ‘business’ opportunity in the modern marketplace
- Identifying suitable opportunities – information and innovation
- National trends & initiatives as sources of opportunity
- The move to primary care – a whole new playground
- Opportunities arising through practice-based commissioning
- Lateral thinking – a vital component of service evolution
- The business development process – core components
- What might a productive partnership look like?
- Partnership opportunities with primary care
- NHS-commercial partnerships (including independent sector and pharma)
- Making an approach to potential partners
- Ensuring the partnership is a true win-win
- Opportunities & threats arising at a PCT-level
- Ensuring readiness – for very tight timescales
- Conducting a readiness audit & acting on the findings
- The basic principles of the tendering process
- Understanding tender timescales, rules & conduct
- Can you influence the tender specification
- The pre-qualification stage (PQQ)
- Ensuring you get asked to the party
- The Invitation to Tender stage (ITT)
- Presenting your service in the best possible light
- Understanding how tenders are assessed – weighting
- Strategic moves to ensure tender success
- Use of partnering and strategic co-optation to improve attractiveness
- Special considerations in open dialogue tenders
- Principles of return on investment (ROI) in business development
- Business case essentials in the business development environment
- Essential negotiation skills
Benefits and objectives
- Acquire the skills to successfully develop your clinical service
- Discover wider opportunities arising in the new healthcare marketplace
- Understand the essence and process of strategic partnering
- Learn vital tendering skills & approaches
- Prepare your service for timely tendering
Course type and teaching methods
The course is very practical, designed to provide participants with working methodologies and clear instructions to enable them to apply the new skills directly on return to service. The format consists of lectures, case studies, discussions, individual and group exercises. It's fast-paced and highly productive.
Target Audience
| Doctors | Nurses | Bus & Admin | Allied Pros |
Junior
Middle
Senior
| Junior
Middle
Senior
| Junior
Middle
Senior
| Junior
Middle
Senior
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Additional Information
Registration Time: 9:15
Start Time: 9:45
Finish Time: 16:15 - 16:30
Course format: Course
Accommodation Arrangements: Accommodation is not included.
Included in Registration Fee: The cost of registration is comprehensive and includes all refreshment breaks including lunch, as well as course materials, binder and any assessments.