Medicology: NHS Training Courses

Marketing Consultancy & Interim Support

The utmost competence in international strategic marketing – gets the job done, delivers results

About us (well, me really)

The following is designed to simply give you a better 'feel' for me, Andrew Vincent. I've split it into:

Briefly Me
Mission
Values
Experience

Briefly Me

Andrew is an experienced international pharmaceutical & medical device marketing professional with a background in marketing, product & business management spanning pharma, biotech & devices, including running an international marketing team consisting of 15 direct reports. Experience extends to strategic marketing, planning, developing product launches, opinion leader development, symposia & educational programme management, market analysis, developing startegic partners, sales force development & training, marketing trials, materials development, medical writing and more in the UK, Europe and the US.

Educationally, Andrew has a postgraduate Diploma in Marketing from the Chartered Institute of Marketing, backed up by a postgraduate Diploma in Management Studies from the world-acclaimed Manchester Business School and is a stones throw from completing his MBA from the same.

Mission

Passionate about performance - in marketing, personally and in all that I do

Values

Delivering exceptional quality
Always adding value
Continually learning, then utilising this learning
Removing CAN'T fron my language
Communicating openly & honestly
Demonstrating energy, enthusiasm & innovation
Taking responsibility for my own success

Experience

A brief synopsis of my experience is included below and I can provide more on request. You can also see more detail in examples where I highlight some of the work I have done, both employed and as a consultant.

Employed positions held, besides consulting roles:

Managing & Marketing Director (2.5 years, UK subsidiary of a US medical device company)
International Marketing Manager (2.5 years with sole responsibility for 3 therapy areas across Europe & 15 direct reports)
National Marketing & Business Manager (4 years with sole P & L responsibility for a therapy area)
Hospital Specialist (3 years with full responsibility for achievement of sales targets in a single geographic area)

Consulting roles held (just the major ones):

European Product Manager for 2 therapy areas as an interim position (12 months)
International Liaison to US partner of a European pharma/ biotech company (9 months)
Market Strategy Consultant for European pharma/ biotech company (6 months, overlapping with above)

Consulting projects undertaken (some including the roles above)

European product launch of a new injecting medical device supporting an intramuscular biotech product
International booth management
US opinion leader development & trials formulation for the US partner of a European manufacturer
US launch strategy for a neonatal respiratory product
Training & development of US field force selling a neonatal respiratory product (selling skills, product & market knowledge)
Market analysis of European neonatal respiratory market, resulting in re-acquisition of an outlicensed brand
Development of European strategic plan for a neonatal respiratory product, including implementation of infrastructure stage
Marketing input & representation on an international product development team for an adult respiratory product
Training & development of UK field force selling a neonatal respiratory product (selling skills, product & market knowledge)
European product & market support for a neonatal respiratory product
Literature generation across European & US markets in a variety of fields including medical writing
Development-stage market analysis & liaison for a recombinant lung protein
Setting up & running of a high level International drug development board of opinion leaders in Chronic Lung Disease
Sourcing & evaluation of European distribution partners for a US device company in the hearing screening field
Organisation of a UK supporting educational & seminar programme for US device company
Creation of an international opinion leader group to formulate a standardised data collection system for neonatal data
Training of a UK-based medical device sales force to assist them building better rapport within critical care, neonatal medicine, paediatric intensive care & anaesthetics
Due dilligence marketing support on a number of acquisitions in the fields of neonatal medicine, paediatrics & adult respiratory distress

Employed projects undertaken:

Complete running of a UK subsidiary of a US medical device company in the field of newborn hearing screening
Traditional international product management for 3 products in different therapy areas across Europe
Annual marketing planning process for European biotech company across three therapy areas, including assessment of European subsidiary plans
Much brochure, materials, presentation production including medical writing, agency management etc
Organisation of clinical trials to extend licensing or to establish market share/ experience
Management of a European marketing team, including motivation & performance management
Organisation of a full education & symposia programme to support the marketing of a neonatal product
National & International booth management, including production of booths, agency liaison etc
National & International opinion leader management in a number of fields

Therapy areas covered or experienced:

Neonatal Medicine
Paediatric Endocrinology
HIV & AIDS Wasting
Ophthalmology
Adult Respiratory Distress
Newborn Hearing Screening

I am essentially quite adaptable, swiftly gaining market knowledge to a deep level including recombinant processes, inflammatory pathway & cytokines, metabolic & endocrine processes to a level necessary to effectively medical write in these areas. I also have a fairly detailed knowledge of Chrohn's Disease & Ulcerative Colitis - don't ask why!

For further information contact Andrew Vincent, Managing Director, on 01332 821263 or

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